Resume Richard: a viral campaign promoting ResumeEdge.com services.

Richard is the anti-spokesperson for resume advice. He is a character created by Nelnet's in-house creative agancy to promote ResumeEdge.com. A friend and a fellow designer Brandon Moller did an amazing job with the graphic design,  Trevor Meyer did the briliant writing and Den Leamen, an actor/writer/comedian played Richard. I was in charge of the web design, photography and video. 

Landing Page

Check it out at: http://www.resumerichard.com

Photography

Beside the page elements (phone, iphone, paper etc.) we did a photoshoot with Richard for his Flickr accont. Here are some shots from the collection along with Richard's notes:

When it comes to resumes, standard colors are for standard people. You know what's not standard? Gradients. See how it blends from green to blue. Like an ocean...an ocean of experience.

Resumes with multiple pages say, "I can write. I'm literate. I may or may not own a dictionary."

The hiring manager needs to know you'll fit in. If it's casual Friday, it's okay to dress down a bit.

See all photos on Richard's Flickr account.

Videos

Videos were shot with Canon MK2 and a 70-200mm lense. Here is the latest video:

You can see all videos on Richard's YouTube channel.